The Best PG/VG Ratios for Clouds, Flavor, and Throat Hit

If you’ve ever stood in front of a vape juice shelf wondering what “70/30” or “50/50” means, you’re not alone. Those numbers refer to the PG/VG ratio — and while it might sound technical, understanding it can make a big difference in your overall vape experience. Whether you’re chasing thick clouds, craving intense flavor, or looking for that cigarette-like throat hit, your ideal ratio depends on your personal style and device. Here at K Town Vapors, we’re breaking down what PG and VG are, what they do, and how to pick the right balance for you.

Let’s start with the basics. PG stands for propylene glycol, and it’s a thin, flavor-carrying liquid that provides a noticeable throat hit — something former smokers often appreciate. VG, or vegetable glycerin, is thicker and sweeter, responsible for producing large vapor clouds and delivering a smoother inhale. Most e-liquids are a mix of both, and the ratio between them directly affects how your vape feels and performs.

If you're all about clouds, a high-VG ratio like 80/20 or 70/30 VG/PG is your best bet. These thicker juices perform best in sub-ohm tanks and high-wattage mods, giving you those big, billowy clouds and smooth pulls. They're also a great match for dessert or custard flavors, as the VG enhances creaminess and sweetness. Just keep in mind that high-VG e-liquids may gunk up coils faster and don’t wick well in small pod systems or MTL (mouth-to-lung) devices.

For balanced flavor and performance, many vapers prefer a 70/30 or 60/40 VG/PG blend. This ratio still produces a decent amount of vapor but offers a bit more throat hit and flavor clarity than pure VG-heavy options. It’s the sweet spot for most regular mod users and a good choice if you switch between cloud chasing and flavor chasing.

If you’re looking for a stronger throat hit and a quick nicotine fix — especially with salt nic — a 50/50 ratio is ideal. This thinner blend is perfect for pod systems, low-wattage devices, and those who want a hit that mimics smoking. 50/50 juices deliver clear flavor and are easier on your coils, making them a budget-friendly option, too. Most nicotine salt e-liquids use a 50/50 base to optimize wicking and deliver smooth but effective satisfaction.

For flavor chasers, PG-heavy blends (like 60/40 PG/VG) used to be the norm, but they’re harder to find today due to the rise of sub-ohm vaping. However, if you're using an older-style device or still prefer a strong throat feel with crisp flavor delivery, it’s worth seeking them out.

Still not sure which ratio is best for you? Think about your device, your vaping goals, and what kind of sensation you enjoy. High VG for clouds, high PG for punch, and 50/50 if you're looking for a smooth all-day vape that hits just right. At K Town Vapors, we carry a wide range of juices in every ratio — and we’re happy to help you choose the perfect match based on your setup and preferences.